Website Selections

Apple's Smart Marketing Statement that Means Nothing

Well, Apple is really good at marketing. Much better at marketing than any of there actual "innovations" or technology.  Even when they are behind technologically, they manage to convince an extremely large amount of people that their products and system is "superior" to their competitors.  Sometimes they are even so good at this, they convince even their competitors.

What am I talking about this time?  Well, Apple's protection of privacy for their customers. Here is what Apple claims:

“Unlike our competitors, Apple cannot bypass your passcode and therefore cannot access this data,” the company wrote in the new privacy policy. “So it’s not technically feasible for us to respond to government warrants for the extraction of this data from devices in their possession running iOS 8.”

First of all, they imply some things that are not necessarily true.  If it were - if you ever forgot your password, Apple could not assist you restoring/resetting it.  They also imply that there is no way one could go through Apple (like the government) to gain access to your data (which also isn't true).

This all goes along with things like "Apple doesn't get viruses" or "Apple can't get hacked" which have both been proven wrong over the years, but folks still believe this.

If you ever plug your Apple into a computer (doesn't matter what kind) or use the cloud (of course Apple calls it iCloud) you are likely to be less secure than the users of the "other products" - even from the government.

I am not a computer geek, but all the ones I know confirmed this.